Marketing expert Michael Fortin has a blog entry concerning the importance and benefits of keeping a journal, including the benefits to business success:
April 2005
The “Want But.. Wait Don’t Buy -It Yet” List
“system” — but specifically his idea of maintaining
“Lists” of things, into some kind of database, really stuck on me.
Here’s a type of list which I add to almost every day, which allows me to save up
for major stuff I want to buy.
I want to save up to relocate to WA.
But my attention is brought, every flippin day, to some new toy or thing that I think
I need to buy, but will damage my ability to save up the needed money.
So I conditioned myself to add to an existing, ever-growing Buy-List.
Every time I see something I just GOT TO HAVE, I simply put it in a “Database”, (which is really MS EXCEL).

This is a sample list:
I also put the price of each item right next to it, on the right, so I can
easily see how quickly these things add up, and how much closer I am to my goal because I chose NOT to spend the money. It’s a mighty good feeling.
It make take a year to get to my financial goal, and thus, these things on this list
will NOT be purchased until I get to that financial goal.
And the way I look at it, if one of those “ONE OF A KIND SPECIAL DEAL ON THIS EBOOK”
offers that I see, and am tempted to order, is no longer there when I’m ready to start buying stuff, it means it wasn’t meant for me to have.
But here’s the kicker:
Now that I have this system set up, if I want, I can declare “landmark” subgoals.
Meaning, when I’m 3/4 of the way to my desired financial amount, I can pick maybe
one of those things on the list ( even a 200 dollar digital camera), and buy it, and it won’t make too much of a dent on my progress on the money-saving goal, because the goal itself is over $20,000. So it’s not like you’re depriving yourself completely.
But don’t go trying to be too lax on your rules. It’s like thinking:
“I’m going to make it a new rule that I can have a cream cheese muffin every other week on Bagel day, but that’s it - I’ll keep it under control…”
| Your MindSet |
| Whenever you make an addition to the list, don’t do it with a solemn, self-deprivation kind of Feeling.Instead, each time you add an entry, you ARE actually making a purchase for something. You’re purchasing a chunk of that higher long-term goal |
Nirvana-inducing writing tools
Moleskin planners or books have gotten more and more people excited about
leaving behind the 21st Century writing tools.
However I will always need my Palm for Database-like necessity functionality, such as:
- Contacts
- My Account log-ins (web sites, bank acct log-ins, etc.)
- List of Books to read or Weekend End things to do
But when it comes down to where you are waiting for a friend at a restaurant, or you’re at the park/beach with a couple of hours off, and you need to write some plans, or a high level design for an Application/Web Site, or some “50,000 feet level” (GTD book) projects, my future consists of being a Moleskin book user for anything having to do with relaxed writing needs.
I would have one right now if the Borders down the street carried them, but they don’t. Think: “Modernized volkswagen, or the revamped new
2005 old-style Mustang”, but it’s a writing book, the kind that Hemingway or Picasso used.
And you can still inject some Modern-ness into it by getting a compact Space Pen
(I’ve always got to have a small pen
in my pocket.) This thing is definitely sweet. It makes me almost too giddy to talk about it though. Ok, I need some recovery time.
Part 2: Mind Like Water
One of the benefits of GTD is, not so much providing a “Do or Die” System, but instead a smart method of getting stuff off your mind ( such as TO-DO’s, or long term I-might-do-this-moneymaking-project, but I might not) onto paper.
Here’s one example of implementing GTD. (It’s a very exciting one, about ink cartridges):
You know you need a new Ink Cartridge, but there might be several different subtasks needed, and you Do all of these tasks in different places.
1. In your office, you read the printer manual for the exact type of cartridge needed.
You might also make sure that you have the directions and hours of the office supply store. If not, At your Computer, you check the web site for that and write it down.
2. A Communication To-Do, might be required: You might have to ask
your spouse if he/she had already bought it.
3. In Your Car, you drive there to get it.
With a Palm or Pocket PC, it’s easier (than paper planners) to have categories for each context such as Computer, Home, Phone, Run Errand In Car. You select one of the above categories, and then you create all of these sub-To-Do’s, and it makes getting the ink cartridge very fluid and smooth. When you’re in a traffic jam and you have your cell phone, you could both check with your spouse about the cartridge, and you could check with the office supply store, ( even though that was a “computer” task originally ).
When I used to just create a To-Do for buying the cartridge, I thought I’d remember to check with the model of the printer when in the office, or double-check the hours, and then get the printer cartridge. Never happened. I’d always end up standing there at Office Depot, trying to guess or look for my model on the back of the package. I’d give up and then out of frustration buy something else I didn’t need.
Unconsciously I know about all of these other things though, and it’s such an energy-draining, distraction on the psyche when you don’t know if you should be doing something useufl when you’re at the phone with free time, or you’re on the Internet at work, with “spare” research time.
Part 1: Mind Like Water
I found out about David Allens’ Getting Things Done book and System, from a post on an unrelated Yahoo Group (which was based on a Windows-based program called InfoSelect, which I used for about a year before realizing it was completely blockading my freedom to organize in my own way, and it was because of its proprietary nature.)
The title, Getting Things Done, left a slightly negative impression on me at first, like it was going to be too left-brain and too structured. I don’t know why. Those words are benign enough.
I had already attempted the Franklin method of putting the A’s, B’s, C’s next to your tasks.
And the Covey approach of designing roles and then creating tasks out of those
didn’t stick with me. (Not that those are bad ideas).
I bought the GTD book, and immediately knew that this was going to fit my style.
It fits naturally with the way the human brain works. When he mentioned the phrase:
“Mind Like Water”, and how GTD allows this state of mind, it was a no-brainer
to keep reading.
I found out that managing small details and putting everything on Paper or PC, and out of your head, is the only way to allow you to remain in the current Moment and thus be able to prevent missing a detail or an opportunity in that All-Important NOW moment. And while not quite being in the Personal Productivity genre, reading this book: Present Moment Awareness, really convinced me that ANY
Action-Organizational book/system that integrated the concept being in the Moment, and “Mind Like Water” and other Buddhist-like ideas, was going to be my Thing.
My big Wake-Up call from the Getting Things Done system, was that merely creating a new task on your Palm or Planner, to do something as seemingly concrete and specific as getting a new ink cartridge for your printer isn’t the best way of “managing this action”, as much as you would think. There needs to be a solid Next Action. More on that later.
DeleleToday.txt
Have you ever had to quickly launch Windows Notepad to catch on-the-fly Notes?
- You are listening to an Internet audio clip and a book is mentioned, so you
need to type it in.
- You want to catch some information from a PDF file and the PDF is copy protected
so it won’t let you copy text
etc….
But sometimes you want to step away from this unsaved notepad file to walk the dog, and you don’t want the computer to reset itself, or freeze without saving this Notepad file full of information.
So just save it, but save it in the default folder, and just name it “DelToday.txt” if you know for sure that you won’t need this file anytime after today. This way you don’t start collecting all of these files on the hard drive, and it starts really dragging on your psyche when you have to re-read all of these $%#@! files on some other day when you are trying to clean out your My Documents folder.
Whenever I see a file named: “DeleteToday.txt” (or DelTod.txt), I know I can delete it.
The Beauty of Templates
The previous blog about having a solid system for keeping track of your online purchase contact information is one example of a template.
David Allen in Getting Things Done makes suggestions that people have many types of Lists.
- Lists of “Someday/Maybe” projects you want to do,
- lists of videos you eventually want to rent,
- lists of Ideas for a online business, etc.











